Captions provide a text version of spoken dialogue, provide information on music and sound effects which are crucial to understanding your audio visual content. Captions are essential for people who are deaf or hard of hearing as well as people learning english. They are also extremely useful for everyone in a range of different contexts.
It’s harder and harder to target your audience with commercials these days. Ensuring that your commercials are captioned means that you choose to direct your message to almost 4 million viewers who truly appreciate this inclusion. The TVC captioning process is quick, easy and highly effective. Research shows that 66% of caption viewers are more likely to buy products advertised with captions. Alchin Consulting works with advertising agencies in Australia to deliver captions for their TVCs – call us for a quote.
You may not know it, but captioning your YouTube and other web video content is not only important but may fall under the WCAG 2.0 Conformance Requirements. We have a wealth of experience in captioning web video, from providing captioned files for new clips, to captioning entire libraries of existing YouTube channel.
Your next step
Contact Greg to discuss how he can work with you to meet your captioning needs.